Other factors have more influence like light and noise.” Noting that in recent years the guestroom mattress has gotten significant attention, Kowalski said, “we’ve found the mattress doesn’t matter that much as long as it’s a quality mattress and not worn out. The sleep aids in the program include CDs with relaxation techniques and soothing sounds and music nightlights drapery clips and a sleep kit with an eye mask, earplugs and lavendar spray to help guests relax. There are also seven pillows including four sleeping pillows, one decorative pillow and two, large square pillows. The bedding ensemble consists of the Serta Perfect Sleeper Mattress 200-thread-count sheets a duvet cover and insert a cotton blanket and a dust skirt. There are also designated Quiet Zones within the hotel where guests are promised there will be no noise from engineering or housekeeping tasks between the hours of 10 p.m. The Sleep Advantage program has many elements including luxurious bedding, a variety of sleep aids and guaranteed wake-up calls promising the guest a free night’s stay if they do not receive their wake-up call at the specified time. “Some of our competitors took a long time to develop their programs or are just now introducing programs,” he added. We hit 100 hotels in 100 days,” reported Kevin Kowalski, vp, brand management for Crowne Plaza, which is part of the InterContinental Hotels Group. “The rollout of the program was surprisingly smooth and efficient. Introduced in May of 2004, the program is now in all of the brand’s 113 properties in North America and has been experienced by 7 million guests. ATLANTA- Crowne Plaza recently celebrated the one-year anniversary of its Sleep Advantage program designed to help guests get a good night’s rest.
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